Originally posted by syncopation:
The Marketing is a bit like the Child Catcher from Chitty Chitty Bang Bang

Here we are children, come and get your lollipops... ice-cream, CD, CD/DVD, DVD... all with an exclusive A4 print
OMG - How could I have forgotten that film? smile

Marketing does "interesting" things in order to sell merchandise, luckily though, the target audience are sensible adults!